SUSTAINABILITY
Sustainability is at the very core of the brands creation and design philosophy. All fabrics, labels and packaging are carefully sourced to ensure the brand is truly sustainable, contributing to a more optimistic future for fashion. We are proud to utilise innovative recycled materials and fabrics harvested from certified renewable sources.
JASMIIN is designed and produced in East London (UK) so each piece travels as short a distance as possible before finding its way to your wardrobe. This small design and production loop helps keep the environmental footprint of each garments as low as possible.
Ensuring to be in line with the brands zero-waste philosophy, each style is produced in micro quantities, with re-orders being places on styles only once items sell out. We feel that this slower more reactive method of production is much more sensible and kinder to our planet.
At JASMIIN we don't design in collections made up of outfits, instead we focus on designing beautiful individual pieces that will stand the test of time and become investment pieces within your wardrobe.
GARMENT RECYCLING
If or when your JASMIIN garment unfortunately reaches the end of its life, we offer all customers a return service where by items can be posted back to us to be recycled through a certified 3rd party textile recycling firm to ensure every JASMIIN garment can move onto its next life.
Alongside the textile recycling service we offer, all of our
TENCEL™ garments are fully biodegradable and will therefore naturally decompose in soil.
OUR KEY FABRICS
TENCEL™
TENCEL™ is the hero of fibers for fabrics. Made by Austrian company Lenzing, TENCEL™ is a regenerated cellulose fiber with properties almost identical to cotton. It’s part of the Rayon family, which means it’s made from renewable wood materials.
TENCEL™ is manufactured from Eucalyptus trees, which grow fast and thick on low-grade land. It takes just half an acre to grow enough trees for one ton of TENCEL™ fiber, whereas cotton needs at least five times as much land. The raw materials used to produce TENCEL™ come from sources regulated by Lenzing to ensure no harmful or unlawful deforestation is taking place. TENCEL™ production is done without the use of pesticides or insecticides (unlike cotton).
While Eucalyptus trees don’t need irrigation, water is still used to process the pulp and turn it into TENCEL™ fiber. Lenzing estimates its water use at 155 gallons per pound of fiber, which is 80% less than cotton.
TENCEL™ has a closed loop production process, meaning over 99% of the non-toxic solvent is captured and reused in the system instead of being flushed out as wastewater. And don’t just take our word for it: TENCEL™ fibers are certified by the European eco-label Oeko Tex 100 as containing low levels of manufacturing chemicals and byproducts.
U-CIRCULAR SILK
Certified by Global Recycling Standards U-circular silk is a fabric created from 100% recycled polyester, also known as Rpet. Rpet is created from plastic bottles which are sorted, cleaned, cut into tiny flakes and then eventually stretched into very fine fibres to make a silk like fabric with incredible shine. This revolutionary process keeps bottles out of our oceans and landfill and reduce the production of virgin polyester.
As well as looking and feeling incredible the advantage of having a garment made of Rpet instead of silk means it is easy to care for, fast drying, crease resistant and durable.
ORGANIC COTTON
Why is it better for the planet than conventional cotton? No toxic chemicals are used in the growing of Organic Cotton. It doesn't damage the soil, has less impact on the air, and used 88% less water and 62% less energy. Conventional cotton uses about 16% if the world's insecticides and 7% of pesticides.
Growing Organic Cotton keeps farmers and their families safe. They are not exposed to toxic chemicals in the fields or through their food and water supply. It also means that farmers grow more than one crop which supplements their food and income. When you buy Organic Cotton you are investing in water conservation, cleaner air, better soil and farmers livelihoods.
Conventional Cotton has ''earned'' the title of being the dirtiest crop on earth. It consumes 16% of the worlds insecticides and requires $2 Billion in pesticides each year. Pesticides and insecticides used in Cotton production contaminate the soil we use to grow crops, the air we breathe and the water we drink. The death of animals exposed to these contaminants is counted in millions every year.
Global consumption of non-Organic cotton releases huge amounts of greenhouse gases into our atmosphere, about 220 million tonnes a year. 1 tonne of conventional cotton fibres produces 1.8 tonnes of CO2e.
The damage caused to us and the environment by growing non-Organic cotton is enormous and is a real threat to us and our planet.